Impressive Result of the Salzburg Whitsun Festival 2012
published in: Whitsun
|Cecilia Bartoli in "Giulio Cesare in Egitto", Photo: Hans Jörg Michel|
“I am profoundly happy about Cecilia Bartoli’s enthusiasm, her unflagging passion for music and her wealth of ideas,” said Artistic Director Alexander Pereira.
More than 10,500 visitors from 39 nations will have attended the 2012 Salzburg Whitsun Festival by tonight. This equals a share of 96% of tickets sold, confirming that the new concept has met with full audience approval.
“It is a Whitsun miracle for the Salzburg Festival too. An enormous artistic success, thanks to the wonderful Cecilia Bartoli and the artists and programs chosen by her. Glorious weather and an extraordinary financial success. The Whitsun Festival is no longer the little sister of the Summer Festival, but a jewel that shines on its own,” Festival President Helga Rabl-Stadler exclaimed.
Impressive audience growth rates came from the core countries of Austria, Germany and Switzerland, but also from countries not represented to this degree during past seasons at the Whitsun Festival. Thus, France has eclipsed Switzerland as the country with the third-largest contingent of visitors. Russia now equals the USA’s share of visitors. Thus, even during the first year, the Festival has become measurably more international.
Another positive aspect is that customers followed the thematic journey, many of them choosing the offered subscription (at least one opera and three concerts). Thus, the number of subscribers increased fourfold since the past year.
Ticket sales revenues projected at € 1,135,000 make this the year with the highest revenues since the founding of the Whitsun Festival.
The Press Office accredited 103 journalists from fourteen countries, including Russia, Japan, Egypt and the USA.
The ORF broadcast the concert Cleopatra tragica live on Ö1 and recorded the concert Cleopatra sensuale. Giulio Cesare in Egitto was recorded by Bel Air Media and Clasart Classic as co-producers in cooperation with ARTE France, and was broadcast live (with a delay) on May 27 by ARTE and re-broadcast on May 28 by ORF 2.
The Festival gratefully acknowledges Rolex, the new sponsor of the Salzburg Whitsun Festival.
Next year’s Salzburg Whitsun Festival takes place from May 17-20, 2013 under the motto sacrifice – OPFER – victim. Subscriptions may be purchased starting tomorrow, May 29, 2012. Any individual tickets remaining will go on sale, subject to availability, on October 15, 2012.