The Salzburg Festival – a brand that is a perfect match for us in our role as a premium manufacturer. Our partnership began back in 1994 with a guest appearance in Ingolstadt, an event that caused an immediate sensation and remains an essential element of our collaboration to this day. We have been a supporter of the Salzburg Festival for 20 years now.
In 2006 we created the Audi Night – a highlight of the social calendar during the festival that attracts our customers from around the world to Salzburg, where unique flair and a superb cultural experience await them.
It is our creative drive and innovative ideas that enable us to master the complex challenges of the future. This is why our customers and employees appreciate the creative exchange we offer them and all those interested in culture throughout the year with our cultural activities in the form of the Audi ArtExperience. The partnership with the Salzburg Festival is one of the outstanding and enduring projects that make up this commitment. By extending our sponsorship agreement to 2018, we are sending a clear message that Audi is a trusted and competent partner in the realm of culture – at both international and regional levels.
Chairman of the Board of Management of AUDI AG